Strategic Communications | Internal & External Narrative | Multimedia Production

The Human Side of Strategy.

I turn complex organizational strategies into human-centric multimedia stories.

Whether it’s rallying a global workforce or launching a new brand identity, the goal is the same: To make the message matter. I bridge the gap between abstract strategy and real human connection.

A Social Researcher’s Lens

I believe that every data point represents a human behavior.

With a background in social sciences, I don’t just look at metrics; I look for the meaning behind them. I use research to understand the culture, the audience, and the context.

Then, I switch hats. Using my background in video production and editorial design, I translate those insights into stories that stick.

I am not only a writer, and I am not only a strategist. I am a multimedia communicator who ensures that your strategy doesn’t just sit in a PDF: it lives, breathes, and connects with people, inside and outside your organization.

Bringing Stories to Life

  • Strategic Narrative

    Brand Voice: Defining who you are to the world.

    Executive Comms: Helping leaders speak with authenticity.

    Internal Campaigns: connecting employees to the mission.

  • Multimedia Production

    Video Editing: (Premiere Pro) Turning footage into features.

    Visual Design: (Adobe Suite) Creating decks and assets that persuade.

    Copywriting: From press releases to newsletter editorials.

  • Insight & Synthesis

    Audience Analysis: Understanding who we are talking to.

    Cultural Translation: Adapting messages for diverse audiences.

    Trend Synthesis: Spotting the story behind the data.

A Portfolio

  • The Identity Story (External / Brand)

    Project:False Paradise / Music Catalog Strategy

    The Narrative: “How do we give a soul to an invisible product?”

    The Work: Transforming a static music library into a “vibe” for Gen Z and an “authority” for B2B clients.

    Key Skill: Brand Storytelling & Visual Identity.

    View Case

  • The Corporate Narrative Story (360° Communication)

    Project: Global Corporate Communications (Allianz Services)

    The Narrative Question: “How do we align the company’s internal culture with its external image?”

    The Work: Orchestrated a unified corporate voice. I managed the global internal news flow to align the workforce while supporting the CEO’s external visibility through strategic LinkedIn engagement and market benchmarking.

    Key Skills: Digital PR Support, Executive Visibility, Internal Alignment.

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  • The Knowledge Story (Content Operations)

    Project:AI NATION - Learnings from AI Starups

    The Narrative: “How do we turn complex technical talks into accessible learning?”

    The Work: Operationalized a digital education strategy. I transformed long-form conversational podcasts into a modular, scalable online academy, restructuring the narrative from “listening” to “learning” and handling everything from the editorial cut (150+ assets) to the CMS architecture.

    Key Skills: Content Repurposing, Digital Product Building, Educational Design.

    View Case